Rila Fukushima is a Japanese fashion model currently residing in New York City. Originally attempting to secure a position as a model agent at a Tokyo agency, she was persuaded to try modelling instead. Her early career in Tokyo consisted of bookings for various commercial and editorial clients, but the surprise direct booking for the S/S 2004 D&G campaign advanced her career to an international level. Since then she has gone on to work with a multitude of labels and brands in various print and motion media advertising campaigns. Fukushima is represented by Trump Models in New York, Marilyn in Paris and Bon Image in Tokyo.