Claim to Fame
The Apprentice (UK) contestant
Full Name at Birth
Profile Bio Text
Luisa Zissman, born 4 June 1987 in St Albans, Hertfordshire, is a retail entrepreneur. She was the runner-up on the ninth series of The Apprentice UK and has participated in Celebrity Big Brother 13.
Zissman was educated at Northampton School for Girls. Her first job was a Saturday girl at a newsagents, but now as a mother-of-one, she owns her own baking website, electronics business and cupcake shop - Dixie’s Cupcakery in Market Place - which in January 2013 made local headlines after, having been one of three victims of burglary (the other two being Mr Computer, also of Market Place and Netizens of London Road), her quick thinking and speedy communication with local computer stores helped recover her laptop and some bottles of booze.
The Apprentice UK
Zissman appeared on the 9th series of The Apprentice UK, where she claimed to have a "brain like Einstein", a fellow Jew, yet got a C, D, and E at AS level. Zissman broke down after thinking she bungled a pitch in the final, and was then fired by Lord Sugar. Zissman said that during the process she had "learnt to keep her mouth shut".
Celebrity Big Brother 13
Zissman participated in the thirteenth series of Celebrity Big Brother, entering on Day 1 handcuffed to American boxer Evander Holyfield.
Zissman became embroiled in controversy when it emerged that she did not know how to properly use apostrophes, and appealed to Twitter for advice, asking "Is it bakers toolkit or baker's toolkit with an apostrophe?! X", with one upset Tweeter claiming "you can’t change the English grammar even if it does look better on logos!". Dragon's Den dragons Rachel Elnaugh and Hilary Devey jumped to her defense, saying "It's a dilemma in the digital age, the same applies to Dragons' Den. If I was advising anyone from scratch I would advise them to go for a brand without punctuation issues – because those brands cause problems, not just from a brand perception but from a social media and internet perception." and "I don’t think that bakers are going to give two hoots about an apostrophe; it’s the product that counts. Though I am certainly a stickler for the proper use of English in emails and correspondence, when it comes to brand names, I don’t think that dodgy grammar has held back ‘Toys R Us’, ‘Phones 4u’ or a whole wave of internet companies who pride themselves in being striking by dropping vowels or providing a clever play on words. "That’s not to say that I think that [Ms Zissman's] company name is particularly good – with or without an apostrophe – but she has the last laugh because by appearing to be clueless she has successfully got the world talking about a company that hasn’t even launched." respectively. Zissman ultimately called it "Bakers Toolkit".
Couple Profile Source
Northampton School for Girls
Talent Agency (e.g. Modelling)
St Albans, Hertfordshire, England
Brown - Dark
twitter.com/TheLuluLife, www.bakerstoolkit.co.uk/, instagram.com/luisazissman#
Luisa Christina Zissman (born Louisa Christina Kalozois; 4 June 1987) is an English retail entrepreneur and reality television personality. She was the runner-up on the ninth series of The Apprentice and appeared in Celebrity Big Brother 13.
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