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Carly Foulkes is a Canadian-born model and actress best known for appearing in a series of 2010 and 2011 T-Mobile myTouch 4G television commercials, in which she often wears pink/magenta and white summer dresses. Foulkes has been described as a "picture-perfect brunette." She has been cast as "Retro Girl" in the upcoming FX TV series Powers and been the target of a Virgin Mobile ad campaign against T-Mobile.
She began modeling in the Toronto area at age 13. Then, after high school, she moved to New York to model for agents. Subsequently, she found modelling work in Singapore and Europe. After returning to New York to model, she began to pursue acting. She appeared on the April 2009 cover of Mexican Elle magazine and in advertisements for Rugby Ralph Lauren, Abercrombie & Fitch, Macy's, and Tommy Hilfiger. She is represented by Modelwerk and Sutherland Models. A Los Angeles Times writer described her look as Anne Hathaway meets Kim Basinger and noted that, as of early 2011, she was still often confused with fellow Canadian Jessica Paré.
After struggling for several years as an aspiring model/actress, she became the T-Mobile 4G spokesperson in fall 2010. Her advertising campaign was at first noted for similarities to the 2006–2010 Justin Long/John Hodgman "Get a Mac" ads. Foulkes derides the iPhone 4 and its exclusive provider at the time, AT&T, the same way the Apple Inc. had derided Windows-based personal computers. As T-Mobile spokesperson, her most immediate predecessor was Catherine Zeta-Jones. Her T-Mobile USA ads ran on major United States networks and multiple websites.
Since becoming the T-Mobile 4G girl she is known for the pink summer dresses that she wears in most of the ads, and she has been styled by Debra LeClair, a stylist at T-Mobile. In August 2011, Sprint Nextel's Virgin Mobile prepaid service referenced T-Mobile and Foulkes with caricature ads featuring a brunette in a pink dress. Two months earlier, Cricket Wireless had used negative attack marketing against T-Mobile without referring to Foulkes. Although dresses in the earlier commercials were frequently described as pink, more recent commercials are noted for the use of magenta dresses. T-mobile has a color trademark for the color magenta and markets itself using its corporate colors.
She has also been a popular sex symbol since the ads started. After months of email support, Foulkes was included in the SI.com feature "Hot Clicks" on May 18, 2011. During a rash of servicemen's online request of celebrities as escorts to military balls, Airman Adam Stelmack asked Foulkes to the Air Force Ball on Guam, and she declined by posting a video.
In June 2011, Foulkes was cast as Retro Girl in the FX Network's television adaptation of Brian Michael Bendis' Powers comic series. Bendis describes Foulkes' role as that of the "Princess Di of the Powers world". The first arc of the series, revolves around detectives Christian Walker and Deena Pilgrim understanding the circumstances of the death of Retro Girl, whose first name is Janis, although her last name is not revealed. Her case is the first one that the homicide duo attempt to investigate. Retro Girl will be prominent throughout the episodes since her face will appear onscreen in billboards and advertising.
Foulkes' parents are British, although she was raised in Toronto and attended Loretto Abbey. She spent summers in England while growing up. As of February 2011, she had been in a two and a half year relationship with a fellow actor named Tyler. She claims to be a video game junkie who plays on a PlayStation 3 (She also uses the system to watch streaming movies from Netflix). She also describes herself as adept at skateboarding. Despite the association with pink dresses due to the T-Mobile ad campaign, she claims not to wear pink in her personal wardrobe, which as of 2011, came in part from Urban Outfitters and AllSaints.
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Carly Foulkes (born August 4, 1988), also known colloquially as The T-Mobile Girl, is a Canadian model and actress who became known for appearing in a series of T-Mobile myTouch 4G television commercials, in which she often wore pink/magenta-and-white summer dresses. She continued as spokeswoman in other T-Mobile ads in which she was depicted as a pink-and-black leather-clad biker girl. She served as the T-Mobile spokesman primarily from fall 2010 until spring 2013, with occasional appearances since then.
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